At KK, our journey began with a simple intention: to create clothing that feels as good as it looks and lasts beyond trends. We chose linen for its qualities: naturally breathable, durable, and gentle on the skin and the planet. In a world of excess and fast fashion, we believe in slowing down, making thoughtfully, and choosing fabrics that age beautifully with time. Every piece we create is rooted in comfort, function, and quiet elegance; made for everyday living, not just occasions.
The Origin Story
Un-complicating The Everyday Fashion Aesthetic Through Basic Wardrobe Essentials.
Dhanush S, Co-founder & CEO, KK
KK was born from a personal search for better clothing, for pieces that felt breathable in Indian weather, looked refined without trying too hard, and didn’t come at the cost of comfort or conscience. As the founder, I found myself repeatedly disappointed by fast fashion: garments that looked good online but failed in quality, fit, or longevity once worn.
My love for linen grew through travels, slow summers, and an appreciation for how the fabric ages: softening, adapting, and becoming more personal over time. It reminded me of clothing that was once made with care, intention, and respect for materials. KK started as a small step away from excess and towards mindful creation, choosing linen not as a trend, but as a way of life.
What began as a personal frustration slowly became a purpose: to create timeless, functional pieces that people can live in, day after day, season after season.
